CARE Distributors

Company Logotype

CARE Distributors Company Logotype - Main Logo
CARE Distributors Company Logotype - Main Logo and 40 Years statement
CARE Distributors Company Logotype - Main Logo, Positioning Statement and 40 Years statement
CARE Distributors Company Logotype - Main Logo in B&W for embroidery and other simplified production applications

CARE Distributors are a local company with a strong history in the Automotive Refinishing industry. CARE's company logotype was very dated, and not indicative of their current professional and well streamlined operations. We were asked to assist with creating something fresh, bold, and professional with ties to the old company logo, as well as helping to consolidate the name. Previously know as Complete Automotive Refinishing Equipment (C.A.R.E.), they had become better known in the industry as 'CARE'. The product lines and distribution service were no longer limited to just automotive refinishing either, so the decision was made to trade as 'CARE Distributors' and appropriate taglines were developed to help support these new messages, while retaining the old corporate colours in a bolder and more vibrant colour palette.

  • Process
  • logo design

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