Adelaide Eisteddfod Society

Company Logo

Adelaide Eisteddfod Company Logo - Main Company Logo, Horizontal, Black on White
Adelaide Eisteddfod Company Logo - Main Company Logo, Horizontal, White on Background
Adelaide Eisteddfod Company Logo - Main Company Logo, Vertical, Black on White
Adelaide Eisteddfod Company Logo - Main Company Logo, Vertical, White on Background

The Adelaide Eisteddfod Society approached Beanstalk to assist with modernising and refreshing their visual identity. The old 'AES' logo was looking dated and didn't actually contain the full name which we identified as a potential issue for the brand which is relatively unknown to those outside of the music community. After some initial visual concepts trailing variations on the name, it was decided to proceed with 'Adelaide Eisteddfod' as the most concise way of identifying the brand and what they do. The logotype is a combination of a timeless serif font and slightly abstracted icon derived from the treble clef symbol - those with a creative eye may notice an 'A' and 'e'. The logotype is intended to be used as black on white, or white reversed out of vibrant background colours or patterns when used in promotional collateral.

  • Process
  • logo design

Next Project