Welding Industries of Australia produce a wide range of welding equipment and consumables. As part of Beanstalk's role in assisting WIA to present a consistent visual brand, we are given the opportunity to design and develop all kinds of retail packaging, from small electrode packets to large scale heavy welding machinery boxes and the collateral to support these items. The challenges are wide and varied, but the visual brand remains consistent. Here is a sample of those projects displayed together in the retail environment.
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